Audience research

Audiences

Watching films is one of the UK’s favourite pastimes. On average almost seven films are seen per person per month, either in the cinema, on video or television, or increasingly online and via portable devices. Age, gender, ethnicity and socio-economic status influence film preferences and the tendency to watch films at home or on the big screen – and to download films illicitly.

Facts in focus

• In 2009, 60% of the UK population said they went to the cinema at least once a year, the same percentage as 2008.
• 18% went to the cinema once a month or more.
• The cinema audience for the top 20 films in 2009 was predominantly young, with the 7–34 age group (40% of the population) making up 64% of the audience.
• Minority ethnic groups were equally or over-represented in the film audience, except for viewing pay-per-view films where they were under-represented.
• Disabled people were under-represented in the film audience.
• Total ‘film viewing occasions’ numbered over 4.5 billion, which means an average of 81 film viewings per person in 2009.

all this would help in deciding on what audience the film should be aimed at, because our film is a action-comedy, it will be aimed suitably at the 13-24 age group (main audience), although the film would be suited to all audiences, so it can be enjoyed by everyone, the main reason we have chosen to focus on the 13-24's is because their main interests are horror/thriller, action and comedy, so the film fits in perfectly in this area.